Even the glasses Steve Jobs saw sales success

August 28, 2013 – 23:26

| 06/11/2011 12:25 Apple | 06/11/2011 12:25

German company saw the consternation caused by the death of Silicon Valley entrepreneur an opportunity to leverage sales minimalist frame



Even the style of glasses worn by Jobs became successful sales

São Paulo - It seems that Steve Jobs had, so to speak, a Midas touch. Everything the entrepreneur in Silicon Valley seemed to turn manipulated object of desire. Even the style of glasses used by the co-founder of Apple has become a bestseller.

According to the Wall Street Journal , the German company Lunor saw the consternation caused by the death of the entrepreneur in Silicon Valley an opportunity to leverage sales minimalist frame, and rimless round lens.

According to the marketing director of the Chinese company that manufactures the frames for Lunor in Hong Kong and was interviewed by the newspaper, sales of sunglasses to Steve Jobs "increased dramatically", although the company did not disclose the number of good tide.

It is known, however, that each pair of sunglasses are sold for $ 450, or almost R $ 790.

Who accesses the site Lunor now face is a picture of the model, with the following sentence: "The glasses of Steve Jobs."

One way that the company met to affirm that this is the original model used by the co-founder of Apple, tactics very similar to those used by the company from Silicon Valley to create, in the imagination of consumers, a monopoly of its products.

Source: exame.abril.com.br

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