Alsea enters the apparel business with brands like Tommy Hilfiger, Coach and Guess

August 29, 2013 – 08:38

Alsea es el mayor operador de restaurantes y cafeterías en América Latina. Alsea is the largest operator of restaurants and cafes in Latin America.
Photo: File.

Marketed in Mexico Grupo Axo international brands in the segments of clothing, cosmetics and home; 2000 has 200 outlets within department stores as well as 116 stores brands Mexico City. - In addition to burgers, pizza and Chinese food or casual, Alsea looking to break into the business of luxury brands with the acquisition of 25 percent of Grupo Axo, which sells in Mexico for Tommy Hilfiger, Coach, Guess , Thomas Pink, among others. In a statement to the Mexican stock exchange, the operator of fast food establishments said it expects to close the transaction on 4 July, but did not disclose how much it paid for the stake. Marketed in Mexico Grupo Axo international brands in the segments of clothing, cosmetics and home; 2000 has 200 outlets within department stores as well as 116 stores brands. "As part of the pillars of the expansion strategy, based on the search of new segments and new markets, participation in the operation of Grupo Axo represents an opportunity to move into other areas of 'retail' with which to achieve synergies and operating efficiencies, thus generating higher returns to 'Business Model Alsea, ' "the company said in a statement. Currently, Grupo Axo represents brands in Mexico to Brooks Brothers, Brunello Cucinelli, Coach, Crate & Barrel, Emporio Armani, Etro, Express, Guess, Marc by Marc Jacobs, Rapsodia, Sephora, Slowear, Thomas Pink and Tommy Hilfiger. "Joining forces with Alsea and world-class platform will enable us to accelerate our growth in Mexico and opens the opportunity to replicate our successful business model in the rest of Latin America. "We believe this alliance will impact very favorably to our portfolio of brands, our customers, employees and shareholders, " said Carlos Miranda, Corporate Vice Axo Group. So far, only Alsea segments involved in fast food, cafes and casual dining brands such as Domino's Pizza, Starbucks, Burger King, Chili's and California Pizza Kitchen, among others. Follow us on Twitter: @ TerraEconomiaMX If you have something to say, expose or share your point of view on a topic, send it HERE and publish it.


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Source: economia.terra.com.mx

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